The Staple Set

The Staple Set is the go-to swimwear store. Stocking an inclusive range, The Staple Set has all your summer needs set in place. They want an identity that boasts their extensive range and helps them stand out. 

 

Role: Brand Identity Design, Illustration, Animation

The design is centered on the beauty of curves to represent the brand’s value of inclusivity. The assets include charming figure drawings of women feeling themselves and being confident in swimsuits that show off their curves.

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