Hearth & Hammer
Hearth and Hammer is your one-stop-shop for all your health, beauty, and wellness needs. This modern apothecary is dedicated to providing its customers with the highest quality products to help them live their best life.
Role: Brand Identity Design, Illustration, Animation
The type is a serif to evoke trust and authority, but with a rustic edge to give it a more organic and natural feel, much like its products. The logo illustration is a play on the ampersand character using the elements of the brand name itself.
The brand illustrations are used all across different platforms not only to create a cohesive identity, but to show a brand personality that’s visually pleasing and engaging.
